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Anthony Parinello

Author and Creator of Selling to VITO

Sell More, Faster! Take your sales process to the TOP with VITO - the Very Important Top Officer (Presidents, CEOs, Owners, and other 'C' Suite Executives). Sell to Decision Makers instead of people who have no authority to buy anything. In 1995, Tony Parinello started a revolution. He created his own brand of sales training called Selling to VITO™, the Very Important Top Officer. Today, the majority of Fortune 100 and over 2.5 million salespeople in more than 30 countries create bigger deals in less time using his programs. Tony is a Wall Street Journal Best-Selling author and has written nine powerful, practical, and tactical books on the topic of selling including Getting to VITO, Stop Cold Calling Forever, Getting the Second Appointment, Think and Sell Like a CEO, The Complete Idiot’s Guide to Dynamic Selling, and his massively popular Selling to VITO™, the Very Important Top Officer which has sold over one million copies and is currently in its third edition and has been recognized as one of the top 50 sales books ever written.

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